AI Cinema Mode uses advanced AI scene detection and picture optimization to automatically adjust settings for different viewing environments, eliminating the need for manual tweaks.
Environment Change Detection: The built-in multiple sets of sensors detect when the projector is moved or the installation environment changes, automatically calibrating the picture for optimal performance.
Auto Tone Mapping: The projector detects changes in brightness, adjusting the tone mapping to maintain the perfect balance of brightness and contrast, ensuring sharp, vibrant images on any screen size.
Automatic Brightness Detection (ALS Detection): The projector detects ambient light in the room and automatically adjusts brightness, contrast, saturation, sharpness, and HDR Tone mapping to deliver a near-darkroom experience, even in bright rooms.
AI Scene Recognition and Optimization: An AI algorithm recognizes different scene types in real time and optimizes picture quality using a decision tree to adjust picture quality parameters for each scene.
Colours as Directors Envisioned
Experience cinematic fidelity with the BenQ W2720i Home Cinema Projector, featuring BenQ CinematicColor technology. It accurately covers 90% DCI-P3 and 98% Rec.709 colour spaces, ensuring colours are precisely delivered to reflect the filmmaker's vision.
Filmmaker mode
The W2720i's Filmmaker Mode displays movies exactly as directors envisioned, supporting high-definition sources with precise aspect ratios and colours. It avoids HDR post-processing to maintain the original integrity of the image.

Perfectly Balanced Bright & Dark Details
Experience ideal HDR performance with BenQ's HDR-PRO technology, featuring an advanced "multi-stage" light control technique. This technology enhances authentic HDR viewing without compromising image quality, effectively balancing brightness and optimizing contrast for superbly detailed visuals.
Image Enhancer Systems
- Global Contrast - Enhance contrast and detail across dark, mid, and bright areas with custom-tailored curves, resulting in comprehensive visual improvements.
- Local Contrast - Refine contrast in over 1000 independent regions per frame, ensuring tailored enhancement for each area without compromise.
- Dynamic Black - Optimized contrast dynamically, adapting light output to match content and scene, delivering an experience faithful to the creator's vision.
- Colour Enhancer - Allows you to fine-tune the saturation of colors with larger flexibility. It modulates complex color algorithms to flawlessly render saturated colors, fine gradients, intermediate hues and subtle pigments
- Motion Enhancer 4K - Enhances picture smoothness by motion estimation/motion compensation.
- Pixel Enhancer 4K - A super-resolution technology which radically enhances Full HD content in terms of colors, contrast, and textures. It's also a Detail Enhancement Technology refining surface details for true-to-life images that pop off the screen. Users can adjust levels of sharpness and detail enhancement for optimal viewing
- Noise Reduction - Reduces electrical image noise. The higher the setting, the less the image noise
- HDR Brightness - The projector can automatically adjust the brightness levels of your image according to the input source. You can also manually select a brightness level to display better picture quality. When the value is higher, the image becomes brighter; when the value is lower, the image becomes darker.
Video Optimization
- HDR - New HDR10+ technology adds dynamic metadata to HDR10 source files, which is used to optimize each frame of the HDR video to enhance details in both bright and dark areas of HDR10+ content.
Reliable Long-Lasting Colours
Enjoy superior colour volume, hue saturation, and enduring colours from LED projectors with up to 30,000 hours of light source life, without the hassle of lamp replacement.
- Lasting Color & Contrast
- Lower Noise Level
- 30,000 Hours Light Source Life
- No Lamp Replacement and Maintenance
- Eco-friendly Technology
Perfect Fit for Your Living Room
The W2720i, with its automated installation, versatile connectivity, and stylish design, seamlessly integrates into your living room, enhancing both its functionality and aesthetics.

4K Streaming at Hand
The BenQ W2720i smart home theater projector comes equipped with a built-in Android TV via a dongle, delivering your favorite TV shows and movies in vivid 4K HDR directly to the big screen.
- 4K Ultra HD
- Dolby Digital Plus
- Chromecast
- androidtv
Bigger and Flexible Projection
The W2720i projects a 120” screen from just 2.7 meters away. With a 1.3x zoom feature, it provides exceptional installation flexibility, simplifying the setup process.
- Auto Screen Fit - The intelligent screen detection automatically matches your screen size with the size of the projected image.
- 8-point Corner Fit - The manual corner fit allows you to independently adjust eight different points on an image. This flexibility facilitates precise picture dimension corrections.
- Vertical Lens Shift - The projector offers a ±5% vertical lens shift, enabling perfectly straight-edged images without resolution loss, enhancing flexibility during installation and placement.